Process of Communication in Business Free-Samples for Students

Question: Discuss about the Contemporary Issues in Business Communication. Answer: Contemporary issues in business communication: Business communication can be defined as the process of communication that helps in the businesses to make contact with each other. Communication is an integral part of the businesses these days because it is not the internal communication that is mandatory for the businesses these days but the communication with the customers is also an essential practice to be conducted. There are different levels of communication (Bovee and Courtland, 2012). The communication is internal as well as external and formal as well as informal. Internal communication is between the employees of the organization that should be conducted to share the data and information between the employees and the management. External communication is conducted by other stakeholders of the businesses such as customers, shareholders, other businesses and companies. The formal communication between the companies and between the employees required a professionalism to be followed. This is because communication is the key to success for the business. If the businesses fail to communicate properly, they usually fail to have successful business. Why communications so important? The answer to this question is that humans are social animals and it is not possible for them to live without interacting with each other. The existence of large number of companies in the same industries is saturating the market and thus increasing the competition (Ober, 2009). The companies are competing on the ground of communication these days because it is the only way they can attract the shareholders and the customers to retain with them. To bring professionalism in communication, it is necessary to understand its process. The communication process can be completed by 3 elements that are sender, receiver and message. Senders are the one who send the message to the receiver. Receivers are the one who receives the messages and message are the information that needs to be transferred from one person to another (Moran, Abrams on and Moran, 2014). Communicating with each other is not an easy task. The businesses need to face many changes that occur in this dynamic environment. These changes can act as challenges for the communication of the businesses as well as opportunities to enhance the communication. It depends on the businesses that how they take it. As globalization is very common in the businesses these days, so the workforces of the organizations are becoming diverse. This diversity is a challenge for the businesses because it makes it difficult for the businesses in their internal communication. People from different cultural background speak different languages and thus it becomes difficult for them to communicate with each other (Ferraro and Brody, 2015). It has been analyzed that the country of Australia is the place of diverse culture and background and also globalization allow other countrys people to come and work here. This creates a dilemma for the management that how to deals with such diverse workforce. This is because management has to communicate in the native language and it is difficult for the people with different background to understand that. This also creates difficulty for the employees to work with each other as they fail to communicate (Jameson, 2007). As in case of Woolworths, the company has recruited many indigenous works in the company and thus people from non-indigenous community of Australia could not communicate with them properly. Supermarket industry is facing such issues widely because then sales staff of the company has to directly deal with variety of customers daily. If the other side of the subject is considered, it has been identified that diversity in workforce act as an opportunity for the organizations as well. This is because if there are employees in the company which can speak different languages then it becomes easy for the company to deal with foreign partners or dealers. It helps the companies to conduct business activities to the countries whose natives are working with them. So, diversity in workforce is not just a challenge but also the opportunity for the business communication. Another issue that needs to be considered in this discussion is technology and social media. It is a well-known fact that technology is the factor that affects the business communication these days (Zikmund, Babin, Carr and Griffin, 2013). It is allowing the companies to communicate with the customers and other stakeholders very easily because it facilitates the organizations with the tool of social media that helps in making contact to the users and the customers directly without many efforts. Thus, it cat as an opportunity for the organizations to use social media tool and other technological tool to communicate with the customers, it also helps in marketing of the company that results in development of brand image and increase in customer base of the company. On the other hand, it also acts as the challenge at the same time. This is because it is difficult for the companies in terms of governance to handle social media tools (ditomaso, Post and Parks-Yancy, 2007). First of all, th e company needs to develop a specialized team that will take care of the social media tool for the company in order to check the content every time. If the company is showing its presence on the social networking sites than public can post anything about the company whether it be bad or good thus company needs to be updated with this every time and has to justify everything what is written about them to retain their customers and shareholders with them. The following compliant was made by a lady on Facebook against Woolworths. This has created a problem for the company but company manages to resolve the issue. The messages like this by the customers creates a problem for the companies and thus it is essential for the companies to deal with such issues and make use of social media as the opportunity rather than taking it as a challenge or the problem. Communication of the businesses needs to be ethical in nature. Ethics is considered as the key issue in business communication because it differs from place to place and person to person. It is not mandatory that what is ethical for one business is ethical for another. This is the reason it is very much essential for the businesses to communicate the ethical considerations of the business communication to every employee clearly (Mujtaba, 2007). The ethical consideration in business communication acts as the challenge for the companies because it is difficult for the companies to train every employee to behave and communicate in ethical way. The company needs to have the written ethical policy that needs to be understood by every employee. It can also be taken as the opportunity for the companies as ethics in communication is very important. Communication is the factor that helps in influence others and businesses need to be ethical in their communication to attract the customers and the other stakeholders (Griffin, Crossman, Bordia, Mills, Maras, Pearse, Kelly and Shanahan, 2010). The supermarket industry is using the social media sites to communicate in ethical manner. No issue has been generated on any of the company regarding any unethical practice. This is because the social media team of the companies like Woolworth has been well equipped with the skills of ethical communication. There are many other issues that can be considered on business communication such as team communication, communication between employees and managers etc. This is because this list can change according to the nature of the environment, as the environment changes and the needs of the market changes, the communication pattern of the business also changes and this also change the key issues developed in business communication. The above essay concludes that dynamic nature of the environment brings different factors for business communication that act as the challenge as well as the opportunity for the company. It is the call of the company that how to deal with those factors (Shockley-Zalabak, 2011). The companies need to face some of the issues in communication such as technology, ethics, workforce diversity etc. But these factors can also be seen as the opportunities for the business to enhance their communication. The above essay discusses about the supermarket industry in Australia and their communication. It has been identified by the decision that the industry is using al the key issues of business communication as the opportunities for them especially the issue of technology., this is because all the companies like Woolworth, Coles etc. are using social media channels to communicate with the customers and other stakeholders with ethical manner (Louhiala-Salminen and Kankaanranta, 2011). This suggests that all the companies these days need to change the challenges into opportunities especially in communication sector so that they can make optimum use of these opportunities and get success in their business. 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